Gull New Zealand Ltd.
The first fuel company to introduce innovative fuel products to the New Zealand market
Summary
Gull is committed to powering New Zealand’s mission – a brand built by people, for the people. They were among the first fuel companies in this country with innovative products well ahead of their competition and helped pave way forward towards greener driving habits.
The Challenge
Gull New Zealand is devoted to giving back to motorists and finding ways to pass on savings. They do this by monitoring competitor prices and passing on the discounts they find. However, manual price checking can be time-consuming and inaccurate.
Recognizing the need for a more efficient solution, Gull New Zealand has partnered with Putti to develop a mobile app. This app will enable them to collect and collate competitor pricing in real-time, empowering the head office to set daily pricing changes with greater accuracy and speed.
Our Approach
The Outcome
In addition, the app also enabled them to automatically update their prices daily, ensuring that they were always the most competitively priced petrol station in the market.