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Marketing your app

Marketing your app

It costs a brand 5 times more to acquire a new customer than to retain an existing one. Acquiring a customers is far more costly than retaining and existing one. It makes far more economic sense for...

mCommerce – A Radical Shift in Point of Sale

mCommerce – A Radical Shift in Point of Sale

The dawn of e-commerce transformed the way traditional business was being conducted. Transactions between the customer and retailer shifted from brick and mortar shops to the online world. It saved...