Customer loyalty is crucial for maintaining and growing market share in the competitive convenience store and gas station industry. With numerous competitors vying for the same consumer base, brands like AMPM need to differentiate themselves by creating a unique and rewarding customer experience. Increasing customer loyalty results in repeat business, higher revenue, and, ultimately, a stronger market presence.

The AMPM app’s primary goal is to significantly enhance customer loyalty. It achieves this by providing an engaging and rewarding mobile experience and driving customers to AMPM’s physical stores through incentives and exclusive offers.

The AMPM app was developed as a fully native application to ensure optimal performance and seamless user experience. The development tools and languages used were:

iOS: Swift programming language for a fast and efficient app on Apple devices.

Android: Kotlin and Java programming languages for a smooth and reliable app on Android devices.

Scratcher Game: A fun, interactive game where users can win rewards by participating in daily Scratcher challenges.

Offers/Deals: Exclusive offers and deals available only to app users, incentivizing customers to visit AMPM stores and make purchases.

Rewards: Users can earn rewards through winning scratcher games or redeeming offers/deals. These rewards can be used for future purchases at AMPM stores.

4.8

The app has maintained a high average rating of 4.8 out of 5 stars, indicating strong user satisfaction and positive feedback.