BestSeller has been a family-owned fashion company since 1975, with retail stores in many countries, including Europe and North America. Their products are based on quality at competitive prices – you can find anything from clothes for adults or kids to accessories here.

Bestseller, a fashion powerhouse with a diverse portfolio of brands (Little Pieces, Noisy May, NAMEIT, VILA, SELECTED, Vero Moda, Only & Sons, YAS, ONLY, Jack & Jones, PIECES, Junarose, Mama, Object), needed a mobile app strategy to reach a vast global audience. This included managing apps for over 2,700 retail stores and 15,000 wholesalers across multiple countries. Best Seller wanted a solution involving developing a multi-brand mobile application delivery capability for common features while allowing for differentiation across their unique brand offerings.

We have created a more efficient and scalable mobile app ecosystem. This involved standardizing core functionalities like shopping carts and checkout processes across all brands. This common codebase ensured a consistent user experience while reducing development time. However, each brand app retained its unique identity through customized design elements like language, fonts, logos, landing pages, campaign features, and lookbook configuration.
Recognizing the challenges of deploying and testing 14 individual apps, we developed a suite of scripts and automation tools. This approach mirrored the principles of Continuous Integration and Continuous Delivery (CI/CD), significantly improving efficiency.

This solution was about more than just creating a consistent and engaging user experience. It significantly reduced development and maintenance time by leveraging a shared codebase. Customers experienced a smooth and familiar shopping experience across all Bestseller apps, regardless of the brand. Furthermore, each brand retained its distinct voice and aesthetic within the mobile ecosystem.

Our custom testing and deployment tools further streamlined the process, saving valuable time and resources. This allows Bestsellers to optimize their development and maintenance processes and focus on what they do best: delivering high-quality fashion for their customers.

This mobile app solution provided Bestseller with a scalable and brand-focused approach, ensuring that their unique brand values are reflected in every user interaction. It allowed them to deliver a consistent and engaging user experience across their diverse portfolio while optimizing development and maintenance processes.