Product Strategy

Let us help you formulate a winning business strategy

Strategy shows your team – and the world – where you’re headed

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Our Work

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Research & Insights

Let’s see where you stand in the market and where you’d like to go. Our research will reveal what’s happening in the world, and what trends might affect your market. We’ll look at the three closest complementary or competitor implementations, then explore a range of quantitative and qualitative methods to challenge these insights and findings. This will allow us to uncover short-term trends and build a great understanding of long-term developments.

Product Validation

Need to know if your Big Idea is going to fly? We’ll start by conducting an extensive competitor analysis to see if your ideas have ever been used before. From there, we’ll set up a number of customer interviews to uncover their intent to use or purchase, and gain a better understanding of what the future demand will be. We’ll consult with industry and thought leaders to challenge your concept on a deep and detailed level, before utilising a quick market test to refine your offer and performing a second round of interviews. That’s a thorough market understanding – and the fuel to drive you into the future.

Product Validation

Need to know if your Big Idea is going to fly? We’ll start by conducting an extensive competitor analysis to see if your ideas have ever been used before. From there, we’ll set up a number of customer interviews to uncover their intent to use or purchase, and gain a better understanding of what the future demand will be. We’ll consult with industry and thought leaders to challenge your concept on a deep and detailed level, before utilising a quick market test to refine your offer and performing a second round of interviews. That’s a thorough market understanding – and the fuel to drive you into the future.

Digital Consultation

We don’t take shortcuts, especially when it comes to digital development process steps. Putti will work through our entire process of digital projects depending on where each customer is in their development process.